Yvette Lopez  
Thank you for taking the time to review my work.
Based in NYC, I specialize in branding and art direction.

I’m a boldly sentimental designer driven by the stories objects and visuals can hold. Whether I’m shaping a brand, building an interface, or crafting print, I design for those who see meaning everywhere. Open to freelancing.
Let’s make something together.



Work History

Pebbles Press 
Freelance Designer 
7.25 - Now

Quarto Publishing 
Design Intern 
9.24 - 5.25 

School of Visual Arts 
Archive Intern 
5.24 - 12.25

Resume
Education

BFA Graphic Design 
School of Visual Arts 
Graduated 2025 

Accomplishments

Adam Zakin & Karen Duthie Zakin 
Scholarship Recipient, 2024

Obsessorize: Common Objects, 
Uncommon Accessories
Exhibited 2019




ClientDesign Specality
Date

The American Folk Art Museum Branding
2025




The American Folk Art Museum is the only museum in New York devoted exclusively to folk and self‑taught artists. The museum’s extensive quilt collection inspired the custom typography and visual identity. 


El Museo Nacional de AntropologíaBranding, Print
2025

DetailsThe National Museum of Anthropology celebrates the rich history of Mexico and its people. Focused on two disciplines, Anthropology and Ethnography, it is the largest museum in the country, with 22 rooms and more than 45,000 square meters for visitors to explore. Beginning this summer, the museum is celebrating its 200th anniversary. The rebrand of this historic museum takes inspiration from the curvature found throughout the collection and modernizes the signage and wayfinding for the ease of future visitors. 

Koronet Pizza Branding, Packaging 
2025



Details Koronet is a beloved pizzeria famous for its jumbo slices. Measuring to a whopping 16-inch slice and a 32-inch pie, Koronet has the biggest slice in New York City! The packaging and signage play with size variation. 

The pizzeria is located blocks from Columbia University, and students frequent the shop for a quick late-night bite. The handwritten type and logo were chosen to reinforce the fast casual ambiance. 

Catapult BooksBranding, Print 
2025


DetailsCatapult is an independent book publisher dedicated to literary fiction and narrative nonfiction that challenge and expand readers’ “Perception Box.” Coined by its founder, Elizabeth Koch, the Perception Box describes the company's mission to publish with care and intent to amplify diverse, risk‑taking voices. 
The book series experiments with how to visualize breaking barriers and learning about another’s perspective. 

Avis RentalsBranding 
2025


DetailsFounded in 1946, Avis is a major American car rental service that has become iconic in the travel industry. Looking back at the company’s early years, you can find colorful and illustrative posters. For this rebrand, you can see the iconic Avis red still present, with the addition of pink. Patterns were created based on tire treads to give the brand a fresh graphic look.  

JunkspacePrint
2024


DetailsFounded in 1946, Avis is a major American car rental service that has become iconic in the travel industry. Looking back at the company’s early years, you can find colorful and illustrative posters. For this rebrand, you can see the iconic Avis red still present, with the addition of pink. Patterns were created based on tire treads to give the brand a fresh graphic look.  
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