1. Koronet PizzaKoronet is a beloved pizzeria famous for its jumbo slices. Measuring to a whopping 16-inch slice and a 32-inch pie, Koronet has the biggest slice in New York City! The packaging and signage play with size variation.
The pizzeria is located blocks from Columbia University, and students frequent the shop for a quick late-night bite. The handwritten type and logo were chosen to reinforce the fast casual ambiance.
2. Catapult Books
Catapult is an independent book publisher dedicated to literary fiction and narrative nonfiction that challenge and expand readers’ “Perception Box.” Coined by its founder, Elizabeth Koch, the Perception Box describes the company's mission to publish with care and intent to amplify diverse, risk‑taking voices. The book series experiments with how to visualize breaking barriers.
3. Avis Rentals
Founded in 1946, Avis is a major American car rental service that has become iconic in the travel industry. Looking back at the company’s early years, you can find colorful and illustrative posters. For this rebrand, patterns were created based on tire treads to give the brand a fresh graphic look.
1. The American Folk Art Museum The American Folk Art Museum is the only museum in New York devoted exclusively to folk and self‑taught artists. The museum’s extensive quilt collection inspired the custom typography and visual identity.
2. JunkspaceWritten by Rem Koolhaas, Junkspace explores the repercussions of late-stage capitalism, particularly in relation to architecure. Think of the deserted malls and storefronts littered throughout suburbia or the unused office buildings of New York City. Using the scanner to archive and as a pacing device, this is my proposal for a way to combat waste.