The American Folk Art Museum 2025The American Folk Art Museum is the only museum in New York devoted exclusively to folk and self‑taught artists. The custom typography and visual identity were inspired by the museum’s extensive quilt collection.
Avis Rentals 2025Founded in 1946, Avis is a major American car rental service that has become iconic in the travel industry. Looking back at the company’s early years, you can find colorful and illustrative posters. For this rebrand, you can see the iconic Avis red still present with the addition of pink. Patterns were created based on tire treads to give the brand a fresh graphic look.
Koronet Pizza 2025 Koronet is a beloved pizzeria famous for its jumbo slices. Measuring to a whopping 16-inch slice and a
32-inch pie, Koronet has the biggest slice in New York City! The handwritten type and logo were chosen to reinforce the fast casual ambiance.
El Museo Nacional de Antropología 2025The National Museum of Anthropology celebrates the rich history of Mexico and its people. Focused on two disciplines, Anthropology and Ethnography, it is the largest museum in the country.
The rebrand of this
historic museum takes inspiration from the curvature found throughout the collection.
Catapult Books 2025Catapult is an independent book publisher dedicated to literary fiction and narrative nonfiction. The book series experiments with how to visualize what founder Elizabeth Koch calls the Perception Box.