Branding, Packaging, Motion
Koronet is a beloved pizzeria famous for its jumbo slices. Measuring to
a whopping 16-inch slice and a 32-inch pie, Koronet has the biggest slice
in New York City! The packaging and signage play with size variation.
The pizzeria is located blocks away from Columbia University, and students frequent the shop for a quick late-night bite. The handwritten type and logo
was chosen to reinforce the fast casual ambiance.